Episode 3: The tyranny of choice in the B2B martech stack
B2B marketing is gaining momentum unlike ever before, with organisations across the globe harnessing technology to inject innovation into their business. When it comes to choosing that technology...
9 Tips for Getting a Better Return from your Martech Investment
A former colleague returned from an international secondment with his employer recently to find the local marketing team had invested in a number of new martech tools while he was away, none of which...
Episode 2: Claw back the cost of your marketing complexity
In 2019 marketing has become convoluted, over-elaborate and confused. For marketers increasingly grappling to join all their activity together to demonstrate value, the struggle is all too real.Yet...
Episode 1: Breathing the customer back into your brand
With more than two decades of marketing experience at the helm of one of Britain’s most loved brands, British Airways, there isn’t much that Abigail Comber doesn’t know when it comes to building a...
Why building your corporate memory muscle is your best marketing and CX investment
We all know there’s a high level of turnover in the average marketing team. How high? Well, according to a recent LinkedIn study, marketing roles have the highest turnover rate of any job function at...
Agile Marketing with Scrum: “How we Went Agile with a $25m Brand Relaunch”
Mortgage broker Aussie is undergoing an agile transformation across its entire business, including implementing agile marketing Scrum methodology, according to general manager of customer...
Seven sins of marketing planning
After 30 years in marketing and technology not many things surprise me anymore. But I have to confess, I’m still astonished at how little attention is paid to marketing planning.
Digital, data and connectedness: inspiring officers at the Police Digital Summit 2021
Police force representatives from across the UK joined together for three days of back-to-back sessions covering all things digital transformation: new technologies, data-driven policing and digital...
Admation awarded one of the Best Online Proofing Solutions in 2021
For quite some time now, Admation's online proofing solution has helped customers streamline their review and approval processes and, ultimately, deliver high-quality work quicker. So, we're...
Laying the foundations for transformational change in marketing
Few people know what it takes to deliver successful transformations in marketing and operations as well as Norma Abeyasekera, founder of Abey & Abey Consulting and former Director Operations,...
