AI in Marketing Approvals: A Powerful Assistant, But Not a Replacement
Artificial intelligence (AI) has become a game-changer in marketing, but its integration into the world of marketing approvals requires a thoughtful approach. While AI offers undeniable benefits,...
Navigating the Tangled Web of Marketing Project Management: A Comprehensive Guide to Challenges and Solutions
Picture this: you're an intrepid explorer, standing on the edge of a vast abyss known as Marketing Project Management. You're equipped with tools, a team, and the promise of treasure—successful...
Maximizing Martech Adoption: How to Unlock the Full Potential of Your Marketing Tools
Imagine this scenario: A seasoned marketer returns from long-service leave, energized and keen to re-immerse herself in her projects and collaborate with her team. However, what she encounters is a...
Harnessing Data for Enhanced Marketing Project Management
In today's digital age, data has proven to be an indispensable asset for businesses worldwide. Especially in the realm of marketing, where projects evolve with market dynamics, effective data...
How Simple Fills the Gaps in the Marketing Process
How Simple Fills the Gaps in the Marketing Process Ever felt like you’re working in a team of one? Even in big marketing teams it can feel like you come in, do your job, and hand your work over to...
Agile Marketing Software: How Simple Supports your Agile Process
Business professor Leon C Megginson’s famous words sum up the conundrum facing a growing number of marketing leaders who are turning to agile marketing processes to help them prosper in a disrupted...
Case Study: Using Simple to Manage Sportsbet’s Internal Marketing Workflow
Online bookmaker, Sportsbet, operates a thriving internal creative studio that creates marketing materials and creative assets so its marketing team can send out a constant flow of messaging across...
Marketing Operations ... the technology whose time has come
Marketing operations management software has been around for a couple of decades, first coming to market 20 years ago as Marketing Operations Cloud, and more recently morphing to become the marketing...
