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Simple Marketing Operations Blog

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How Simple Fills the Gaps in the Marketing Process

How Simple Fills the Gaps in the Marketing Process Ever felt like you’re working in a team of one? Even in big marketing teams it can feel like you come in, do your job, and hand your work over to...

Agile Marketing Software: How Simple Supports your Agile Process

Business professor Leon C Megginson’s famous words sum up the conundrum facing a growing number of marketing leaders who are turning to agile marketing processes to help them prosper in a disrupted...

Case Study: Using Simple to Manage Sportsbet’s Internal Marketing Workflow

Online bookmaker, Sportsbet, operates a thriving internal creative studio that creates marketing materials and creative assets so its marketing team can send out a constant flow of messaging across...

Marketing Operations ... the technology whose time has come

Marketing operations management software has been around for a couple of decades, first coming to market 20 years ago as Marketing Operations Cloud, and more recently morphing to become the marketing...