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Simple Marketing Operations Blog

Stay up to date with Marketing Operations industry trends and news

How Simple Fills the Gaps in the Marketing Process

How Simple Fills the Gaps in the Marketing Process Ever felt like you’re working in a team of one? Even in big marketing teams it can feel like you come in, do your job, and hand your work over to...

Agile Marketing Software: How Simple Supports your Agile Process

Business professor Leon C Megginson’s famous words sum up the conundrum facing a growing number of marketing leaders who are turning to agile marketing processes to help them prosper in a disrupted...

Case Study: Using Simple to Manage Sportsbet’s Internal Marketing Workflow

Online bookmaker, Sportsbet, operates a thriving internal creative studio that creates marketing materials and creative assets so its marketing team can send out a constant flow of messaging across...

Marketing Operations ... the technology whose time has come

Marketing operations management software has been around for a couple of decades, first coming to market 20 years ago as Marketing Operations Cloud, and more recently morphing to become the marketing...