5 Signs Your Marketing Planning Process Needs an Update
“Planning is bringing the future into the present so that you can do something about it now.” That’s the claim of time management guru Alan Lakein. So why don’t more marketers look forward to...
5 Reasons to Restructure Marketing into Cross-Functional Teams This Year
Is your marketing department organised in cross-functional teams focused on customer segments and journeys? Or do your marketers work in functional silos with all the digital marketers together,...
4 Ways AI Will Make Creative Briefs Better
Ad man David Ogilvy once famously said: “Give me the freedom of a tight brief.” A tight creative brief to agency creative teams eliminates time-wasters and tangential information, making it faster...
3 Things I Hate About Marketing
How much time does your marketing team spend doing marketing? If half your time is wasted planning campaigns in spreadsheets, briefing and amending creative via convoluted email trails, or creating...
The Importance of Online Proofing for Marketing Teams: Choose the Best Software
We all know that taking a marketing asset from the conception stage right through to it being published can become complicated. You typically have several rounds of review and feedback by different...
4 Things We Learned About Implementing Agile Marketing
There’s no doubt agile marketing is a hot topic in marketing circles, and it’s easy to see why. In a world that’s moving faster, agile marketing helps build nimbleness and adaptability into marketing...
4 Sure-Fire Ways to Improve Your Agency Relationships
Looking for better work from your creative agency? This can lead marketing teams to those all-consuming, headline-grabbing agency pitches that end up being expensive, time-consuming and inherently...
4 Marketing Technology Trends that will Transform Higher Education Marketing
“There’s a tsunami coming.” So said John Hennessy, President of Stanford University in a now-famous interview with The New Yorker in 2012. He was referring to how technology was about to radically...
4 Key Issues for Marketers Managing the Customer Experience
It was exciting to get the results from Simple’s recent research study, Marketing Operations in the Age of Intelligence — and have it confirmed that in many cases, marketers are now becoming the...
3 Tips for Retail Marketing Success From ex-Swisse CEO Radek Sali
Radek Sali, the former chief executive of Swisse, gave a great presentation in Melbourne at a recent retail event about how applying the wellness message to his own corporate culture, as well as the...
