Simple Marketing Solutions Blog

As big brands like Optus and CUB embrace the concept of bringing creative work in-house, the discussion around the rise of in-house studios and internal agencies becomes a hot topic once again. It’s...

Brand guidelines are the cornerstone of any successful brand. For any marketing team — especially as your company grows — it would be impossible to build a consistent brand without them. And without...

Ask any marketer the thing that most often causes them to miss a deadline and they’ll tell you: approvals. Or the lack thereof. In other words, delays and bottlenecks in the approval stages of their...

Every year when Scott Brinker’s infamous Marketing Technology Landscape Supergraphic is published, the marketing technology industry scrambles to apprise itself of the updated number of martech...

What do investment management and the customer success team at Simple have in common? Delve into the background of Simple’s chief customer officer Jenn Johnson and it becomes clear how a focus on...

Marketing efficiency is shaping up to be the top priority for CMOs in 2019, ahead of red-hot topics such as ‘customer experience’ and even investment in technology.

You might remember the controversial Pepsi ad featuring Kendall Jenner that was pulled by the soft drink maker shortly after it first went to air in 2017, effectively for trivialising serious social...

There’s no doubt Marketing Operations (or Marketing Resource Management ‘MRM’ Platforms) are experiencing a new dawn. Previously associated with heavy-handed, on-premise implementations, massive...

How does a company know their chief marketing officer is effective? Is it when they can quantify the return on marketing investment? Perhaps they’ve launched a social media campaign that went viral?...

For anyone who’s in charge of a marketing budget, and rapidly approaching the end of their organization’s financial year, it’s a tricky time. Because closing out the financial year over budget is...