Benefits to brands who choose smaller agencies for marketing projects
Today, brand marketing is no longer limited to television and print media. The internet now enables marketers to leverage opportunities through a multitude of channels such as mobile, social media...
Know the risks of working with smaller ad agencies
Over the last couple of weeks, we?ve been looking at the benefits for brands working with smaller ad agencies. This week we?re going to review the flipside of the argument and outline some of the...
Small ad agencies compete with global agencies
To many, the idea of competing with global ad agencies is a daunting task. But smaller agencies are doing exactly that and with great aplomb. This isn?t so surprising given that smaller agencies are...
Hiring freelancers: the pros and cons for your ad agency
It?s common practice for ad agencies to hire freelancers to get them through a busy period or to meet a deadline on a major project. And while there are many benefits to contracting work out, there...
6 ways to become a more productive ad agency head!
Productivity in the workplace is a subject that is garnering a lot of attention at the moment. Constant interruptions, such as checking emails, endless meetings and urgent tasks, are reportedly...
Selecting Approval Workflow Software at the wrong time is risky!!
Selecting approval workflow software or agency project management software in response to a requirement for a new business pitch seems like an easy fix. I recommend, however, that you proceed with...
Stay in the driver?s seat when selecting project management software!
More and more brands are getting on board with project managment and approval workflow software. And why wouldn?t they? With inbuilt project management and online proofing tools and benefits such as...
Benefits of digital agencies adopting project management software
The good news coming out of the SoDA Report on 'The State of Agency Workflow Management' is that 80% of the 170 agencies surveyed are utilising a version of project management software. Technology...
Challenges faced by digital agencies not adopting project management
Recently I ran into an old colleague, Penny, who has started working for a small to mid sized digital agency. I asked her how it was going and she told me the agency had experienced a significant...
Brand choose small digital agencies over traditional ad agencies
In 2014, digital marketing comprised 40% of the revenue made by US based ad agencies. These figures come as no surprise and echo a growing trend where brands are choosing small digital agencies over...
