Simple Marketing Solutions Blog

The Creative Brief: ‘It’s the Platform, Not the Rocket Ship’ Many marketers struggle to write the creative brief for their agencies. So we asked a high-profile creative director for their...

The Role of the Business Problem in the Marketing Brief “If you don’t know the question, the chance the answer’s going to be right is pretty slim.” Too often, marketers brief a campaign in to...

Marketing operations is something of a misunderstood role, and can be a catch-all for the responsibilities that don’t fit easily into other senior marketing remits. “You get everything the chief...

What is Marketing Operations? Marketing operations (marketing ops) uses technology and data to create better experiences for customers and employees. It forms part of a broader change in how...

“Start by doing what’s necessary. Then do what’s possible. And suddenly you are doing the impossible.”St Francis of Assisi might have been talking about something entirely more altruistic than...

The structure of marketing teams has undergone some big changes in recent years with the re-absorption of digital skills into marketing, the return of data to marketing — driven by rapid...

As we enter the new year of 2022, and leave the troubles of 2020 and 2021 behind us, it’s time for a fresh start. We are ready to kick all the gears into action and come back stronger than ever – but...

We know how you feel, digital marketing is becoming increasingly complex with more channels, more strategies, more competition, and, yes, more digital assets. Yet, it’s crucial that all your...

Former Unilever ANZ vice-president of marketing and previously Kellogg ANZ marketing director John Broome — now chief executive officer of the Australian Association of National Advertisers — has...

So you’ve recently started a new job. Your boss asks you to take charge of the latest digital marketing campaign. No problem – you did that in your previous gig. Then she goes on holiday for two...