Improving Marketing Workflows: The Power of the Right Marketing Technology
Why are marketing workflows such a hot topic at the moment? The question can be answered just by looking at some of the challenges facing marketing teams all over the world, according to Wipster's...
How to Write the Perfect Marketing Brief in 12 Simple Steps
How many of us record most of our TV viewing these days, so we can fast-forward through the ads? Or use an online ad blocker? Or just change radio stations when a block of ads comes on? People will...
Balancing Agile Marketing and the Creative Process
Balancing agile marketing and the creative process Agile marketing and the big creative idea: can they be cosy bedfellows or are they mutually exclusive?
A partnership to empower marketing, for a brilliant customer experience
London And South Africa, March 4th 2021: The CRM Team, Expert Implementers Of World-Leading Customer Engagement Technology, And Simple MRM Ltd, Enablers Of Result-Driven Marketing And Customer...
The Creative Brief: How Cochlear Gave Consumers a Hearing Test in Disguise
Listed hearing implant maker Cochlear was a well-known name in Australia due partly to the long history of the company and its founder Graeme Clark, who developed and implanted the world’s first...
Case study: How Improving Marketing Ops Saved Us Millions And Made Time For Strategy
The Australian Financial Services industry has been heavily scrutinised for the last two years by a Banking Royal Commission and regulators, which have identified deficiencies in operational risk...
The Transition to Agile Marketing: Be prepared!
Before you decide to implement an Agile Marketing process, it’s important to assess the benefit to your organisation of adopting Agile Marketing and your readiness for it — both from the point of...
Simple announces the Intelligent Marketing Platform powered by Microsoft technology
Today marked an exciting development in the history of Simple! Simple’s CEO appeared onstage at Microsoft’s Business Forward customer event in Melbourne with James Phillips, Corporate Vice President,...
A Day in the Life of Senior Product Consultant Wayne Bartlett
As a senior product consultant at Simple, I get to visit different customers, train them and help their teams to get up and running on our software. But what most people don’t know is Simple is my...
Seven sins of marketing planning
After 30 years in marketing and technology not many things surprise me anymore. But I have to confess, I’m still astonished at how little attention is paid to marketing planning.
