Case study: How Improving Marketing Ops Saved Us Millions And Made Time For Strategy
The Australian Financial Services industry has been heavily scrutinised for the last two years by a Banking Royal Commission and regulators, which have identified deficiencies in operational risk...
The Transition to Agile Marketing: Be prepared!
Before you decide to implement an Agile Marketing process, it’s important to assess the benefit to your organisation of adopting Agile Marketing and your readiness for it — both from the point of...
Simple announces the Intelligent Marketing Platform powered by Microsoft technology
Today marked an exciting development in the history of Simple! Simple’s CEO appeared onstage at Microsoft’s Business Forward customer event in Melbourne with James Phillips, Corporate Vice President,...
A Day in the Life of Senior Product Consultant Wayne Bartlett
As a senior product consultant at Simple, I get to visit different customers, train them and help their teams to get up and running on our software. But what most people don’t know is Simple is my...
Seven sins of marketing planning
After 30 years in marketing and technology not many things surprise me anymore. But I have to confess, I’m still astonished at how little attention is paid to marketing planning.
5 Tips for Buying Martech that Saves You Time
If you look at all the separate individual platforms or SaaS systems companies are investing in, teams are losing about five hours a week just by logging in and going into those separate systems....
4 Ways AI Will Make Creative Briefs Better
Ad man David Ogilvy once famously said: “Give me the freedom of a tight brief.” A tight creative brief to agency creative teams eliminates time-wasters and tangential information, making it faster...
How to Improve Creative Operations with Marketing Project Management Software
In today's dynamic business landscape, marketing managers and creative teams are constantly immersed in a whirlpool of tasks that demand considerable time, resources, and effort. Crafting...
