Why Your Marketing Plan Must Direct Your Team
A great marketing plan is like a brain that directs, aligns and activates your marketing team and its available resources around the right collective goals. Conversely, teams that don’t have a...
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Understanding Marketing Operations and its growing importance.
What is Marketing Operations? Marketing operations (marketing ops) uses technology and data to create better experiences for customers and employees. It forms part of a broader change in how...
How to Run a Marketing Productivity Program in a Marketing Operations Platform
“Start by doing what’s necessary. Then do what’s possible. And suddenly you are doing the impossible.”St Francis of Assisi might have been talking about something entirely more altruistic than...
Fix Your Marketing Process and Fix Your Inner Winner
So you’ve recently started a new job. Your boss asks you to take charge of the latest digital marketing campaign. No problem – you did that in your previous gig. Then she goes on holiday for two...
