Simple Marketing Solutions Blog

Marketing compliance is no longer optional—especially if you’re working in highly regulated industries like finance, healthcare, insurance or pharmaceuticals. The stakes are high, and the rules are...

As brands navigate increasingly complex marketing landscapes, defining and establishing marketing operations and workflows is essential. This is particularly crucial for brands collaborating with a...

A marketing brief is the document that defines what a campaign or marketing project needs to achieve before any work begins. It sets out the objective, audience, key messages, deliverables, budget,...

Effective feedback in a marketing approval is specific, located on the asset, and anchored to the brief. It tells the creator exactly what to change, where the issue appears, and what a correct...

The five metrics that reveal how well a marketing approval workflow performs are cycle time, revision rounds, feedback turnaround, approver load, and audit completeness. Track them and you can see...

Marketing teams measure campaign spend but rarely measure the hours behind it. Comparingestimated effort against actual effort— the time a project was expected to take versus the time it took...

Marketing teams typically outgrow their project management software before they replace it — living with poor visibility, approval bottlenecks and resource guesswork long after the signs are clear....

Building client trust is a journey that centres on reliability and the timely delivery of marketing campaigns. Clients have high expectations; they want to see their visions realised through...

The start of the year is often filled with planning sessions and strategy discussions about what marketing could achieve.

Approval workflow software replaces email threads, shared drives and spreadsheets with one structured process for reviewing and signing off marketing content. Purpose-built platforms like ...