Simple Marketing Solutions Blog

According to the 2017 Global CMO Study, 41% of respondents expected to implement marketing resource management (MRM) software in the near future. And while the benefits of investing in this tool are...

The Dilemma and The Fix Series - Part 5

In a Stanford University study published a few years back, researchers found that collaboration fosters motivation and transforms 'work into play'. In other words, collaboration has the ability to...

As a freelance copywriter, I write articles about best practices and tips for better managing creative projects. I?m a bit of an efficiency nerd, so I genuinely get a kick out of brainstorming, ?how...

Software solutions are becoming a critical part of streamlining operations in ad agencies. Still, technology can pose its own challenges. For example, the disconnect between specialised tools is...

You?ve done the preliminary work in getting the right people onboard, so now your creative team should be operating like a well-oiled machine. Right? Well, not exactly. Even if you?ve got the best...

The role of the marketer has evolved over time to keep up with technological advancements and business demands. Today, not only do you have to be a jack of all trades, you also have to be a master of...

Managing your creative projects is no easy feat. Not only do you have multiple jobs on the go, you also have to resource tasks, chase feedback and approvals, brief changes, stay on budget, and meet...

In the rapidly evolving landscape of 2023, small digital agencies face a fundamental question: how can they effectively compete with larger agencies? As brands increasingly bring tasks in-house, the...

Let's face it, the reason creatives get into this business is to be, well, creative. But all too often poor planning, clunky approval workflow and outdated management tools eat into creative time. If...