Simple Marketing Solutions Blog

Running marketing using spreadsheets, email and other tools that aren’t fit for purpose? The result is hours of time wasted each week in inefficient processes, opportunities lost through lack of...

The traditional marketing department structure is under siege from the impact of new technologies, but while marketers know their organisations need an overhaul, many are struggling to formulate...

Marketers who are looking to build beautiful brands and create consistent customer experiences across all channels are increasingly turning to digital asset management (DAM) systems to handle the...

An agile marketing brief is different from the creative briefs seen in traditional marketing processes. It always starts from the point of view of the customer. It includes a user story — a concept...

How Foxtel’s in-house agency Felix delivers brand and efficiency gains Subscription television company Foxtel doesn’t do things by halves. Ranked in the top 10 Australian advertisers by spend, the...

Internal creative departments get a bit of a bad rap. They’re not all populated by burnt-out, ex-agency staffers looking for a quiet life. Mostly, your typical in-house agency team is full of...

Balancing agile marketing and the creative process Agile marketing and the big creative idea: can they be cosy bedfellows or are they mutually exclusive?

Under the hood of AGL’s digital transformation Energy supplier AGL is undergoing a massive corporate agile digital transformation. We talked to General Manager, Customer Experience Transformation...

These days you can’t turn around in business without being exposed to some form of digital transformation. It seems everyone is either actively planning, just emerging from, or deeply mired in a...

London And South Africa, March 4th 2021: The CRM Team, Expert Implementers Of World-Leading Customer Engagement Technology, And Simple MRM Ltd, Enablers Of Result-Driven Marketing And Customer...