Simple Marketing Solutions Blog

Running marketing using spreadsheets, email and other tools that aren’t fit for purpose? The result is hours of time wasted each week in inefficient processes, opportunities lost through lack of...

Marketing management software group Simple today announced the appointment of Darin Lloyd as its new CEO, as part of its amplified strategy focusing on product and user experience following the...

As 2019 draws to a close, Simple took the opportunity to reflect a little on some of the martech trends that moved the needle this year, and where we’re likely to see activity concentrated in...

The traditional marketing department structure is under siege from the impact of new technologies, but while marketers know their organisations need an overhaul, many are struggling to formulate...

Marketers who are looking to build beautiful brands and create consistent customer experiences across all channels are increasingly turning to digital asset management (DAM) systems to handle the...

An agile marketing brief is different from the creative briefs seen in traditional marketing processes. It always starts from the point of view of the customer. It includes a user story — a concept...

How Foxtel’s in-house agency Felix delivers brand and efficiency gains Subscription television company Foxtel doesn’t do things by halves. Ranked in the top 10 Australian advertisers by spend, the...

Internal creative departments get a bit of a bad rap. They’re not all populated by burnt-out, ex-agency staffers looking for a quiet life. Mostly, your typical in-house agency team is full of...

Balancing agile marketing and the creative process Agile marketing and the big creative idea: can they be cosy bedfellows or are they mutually exclusive?

Under the hood of AGL’s digital transformation Energy supplier AGL is undergoing a massive corporate agile digital transformation. We talked to General Manager, Customer Experience Transformation...