Simple appoints Darin Lloyd as new CEO as part of post-merger strategy
Marketing management software group Simple today announced the appointment of Darin Lloyd as its new CEO, as part of its amplified strategy focusing on product and user experience following the...
9 Top Martech Trends for 2020
As 2019 draws to a close, Simple took the opportunity to reflect a little on some of the martech trends that moved the needle this year, and where we’re likely to see activity concentrated in...
The Changing Structure of Marketing Departments in the Age of Disruption
The traditional marketing department structure is under siege from the impact of new technologies, but while marketers know their organisations need an overhaul, many are struggling to formulate...
How to Write the Perfect Marketing Brief in 12 Simple Steps
How many of us record most of our TV viewing these days, so we can fast-forward through the ads? Or use an online ad blocker? Or just change radio stations when a block of ads comes on? People will...
Why Marketers Need a Digital Asset Management (DAM) System
Marketers who are looking to build beautiful brands and create consistent customer experiences across all channels are increasingly turning to digital asset management (DAM) systems to handle the...
The Role of the Agile Marketing Brief in 2019
The Role of the Agile Marketing Brief in 2019 An agile marketing brief is different from the creative briefs seen in traditional marketing processes. It always starts from the point of view of the...
How Foxtel’s in-house agency Felix delivers brand and efficiency gains
How Foxtel’s in-house agency Felix delivers brand and efficiency gains Subscription television company Foxtel doesn’t do things by halves. Ranked in the top 10 Australian advertisers by spend, the...
7 Ways to Boost Creative Standards at your In-house Agency
7 Ways to Boost Creative Standards at your In-house Agency Internal creative departments get a bit of a bad rap. They’re not all populated by burnt-out, ex-agency staffers looking for a quiet...
Balancing Agile Marketing and the Creative Process
Balancing agile marketing and the creative process Agile marketing and the big creative idea: can they be cosy bedfellows or are they mutually exclusive?
Under the hood of AGL’s digital transformation
Under the hood of AGL’s digital transformation Energy supplier AGL is undergoing a massive corporate agile digital transformation. We talked to General Manager, Customer Experience Transformation...
