Case study: How Improving Marketing Ops Saved Us Millions And Made Time For Strategy
The Australian Financial Services industry has been heavily scrutinised for the last two years by a Banking Royal Commission and regulators, which have identified deficiencies in operational risk...
The Transition to Agile Marketing: Be prepared!
Before you decide to implement an Agile Marketing process, it’s important to assess the benefit to your organisation of adopting Agile Marketing and your readiness for it — both from the point of...
Financial services brands get personal but need the tools to deliver
The increased level of personalisation now available to financial services brands through the responsiveness and immediacy of digital media and marketing channels is a double-edged sword.
8 Simple Steps to Hack Agile Marketing
There’s a cult of ‘agility’ emerging in marketing as businesses look for ways to compress all elements of their go-to-market timeframe. Six to eight months to launch a major campaign is no longer...
How Simple Streamlined this Marketing Workflow by 45%
We wanted to help marketers understand how streamlining their marketing workflows saves time. So we created a marketing workflow to describe the process of creating a marketing workflow. Then we...
Inspiring Creative Briefs: Meet Graham, the Crash-Proof Man
Writing a brief that inspires a creative outcome is something with which many marketers struggle. In this blog series, we look at how award-winning creative campaigns go from brief to results. ...
Simple announces the Intelligent Marketing Platform powered by Microsoft technology
Today marked an exciting development in the history of Simple! Simple’s CEO appeared onstage at Microsoft’s Business Forward customer event in Melbourne with James Phillips, Corporate Vice President,...
Productivity issues drive mainstream brands to try agile marketing
Agile transformations are back in vogue in business, it seems, with big companies taking to the media to talk publicly about how agile they’ve become. While ‘Agile’ was historically practised by...
7 Tips for Achieving Consistency, Clarity and Cut-Through in Marketing
At a recent summit on customer experience, analyst firm Gartner debunked three myths about the customer experience. Instead of talking about how companies need to go above and beyond to delight the...
Is the growth of martech shrinking our marketing capability?
“Data is sending us all crazy.” A recent direct quote from the top marketer at one of the UK’s most prestigious consumer brands.As we’re all diligently locked into the process of designing the...
