Simple Marketing Solutions Blog

With more than two decades of marketing experience at the helm of one of Britain’s most loved brands, British Airways, there isn’t much that Abigail Comber doesn’t know when it comes to building a...

We all know there’s a high level of turnover in the average marketing team. How high? Well, according to a recent LinkedIn study, marketing roles have the highest turnover rate of any job function at...

Mortgage broker Aussie is undergoing an agile transformation across its entire business, including implementing agile marketing Scrum methodology, according to general manager of customer...

After 30 years in marketing and technology not many things surprise me anymore. But I have to confess, I’m still astonished at how little attention is paid to marketing planning.

Police force representatives from across the UK joined together for three days of back-to-back sessions covering all things digital transformation: new technologies, data-driven policing and digital...

Few people know what it takes to deliver successful transformations in marketing and operations as well as Norma Abeyasekera, founder of Abey & Abey Consulting and former Director Operations,...

How do you know the correct version of your marketing content and collateral is the only version that gets distributed? On the face of it, this might seem like a redundant question. But is it?

Internal agencies are all the rage, it seems. Whether you’re in corporate marketing, retail, a technology start-up or a sector with specific needs such as higher education — marketing teams are...

Governance and compliance procedures are often taken for granted in marketing — until they fall down. But what happens when risk and compliance procedures go wrong?Imagine a financial institution...

Marketing teams were once relatively stable structures with brand and direct marketing teams, perhaps a communications or events team, and a few agency partners. That has changed with the addition of...