Why Every CMO Needs a Marketing Ops First Mate
Marketing operations is something of a misunderstood role, and can be a catch-all for the responsibilities that don’t fit easily into other senior marketing remits. “You get everything the chief...
Understanding Marketing Operations and its growing importance.
What is Marketing Operations? Marketing operations (marketing ops) uses technology and data to create better experiences for customers and employees. It forms part of a broader change in how...
How to Run a Marketing Productivity Program in a Marketing Operations Platform
“Start by doing what’s necessary. Then do what’s possible. And suddenly you are doing the impossible.”St Francis of Assisi might have been talking about something entirely more altruistic than...
12 Ways Simple Supports Decentralised and Distributed Marketing Teams
The structure of marketing teams has undergone some big changes in recent years with the re-absorption of digital skills into marketing, the return of data to marketing — driven by rapid...
All The Gear But No Idea
As we enter the new year of 2022, and leave the troubles of 2020 and 2021 behind us, it’s time for a fresh start. We are ready to kick all the gears into action and come back stronger than ever – but...
15 Tips to Help You Master Marketing Planning
Former Unilever ANZ vice-president of marketing and previously Kellogg ANZ marketing director John Broome — now chief executive officer of the Australian Association of National Advertisers — has...
Fix Your Marketing Process and Fix Your Inner Winner
So you’ve recently started a new job. Your boss asks you to take charge of the latest digital marketing campaign. No problem – you did that in your previous gig. Then she goes on holiday for two...
Simple.io appoints Darin Lloyd as new CEO
MEDIA RELEASE
Manage the review and approval of marketing video content with admation
As predicted, video marketing continues to grow as the preferred way to connect with consumers. InVideo report that by 2022, online videos will make up more than 82% of consumer internet traffic, ...
Together we Work Better: Admation Simple
We are passionate about making marketing work better. So today, we are thrilled to announce the merger of Admation and Simple. With both companies leaders in marketing operations and retail marketing...
