The Case for Integrated Marketing Project Management Software
Marketing teams have outgrown standalone project management software. Simple Admation is an integrated marketing project management platform that combines project tracking, resource management,...
How to Take the Pain Out of Managing Marketing Requests
Managing marketing requests and project intake is one of the biggest challenges facing modern marketing teams and creative departments. Without an efficient, centralised intake process,...
How to Keep Your Brand Consistent Across Teams & Markets
Brand consistency across teams is maintained by three things working together: a single live source of approved brand assets, permission-based access that lets people self-serve without going through...
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Why Brands Must Define and Establish Marketing Operations and Processes
As brands navigate increasingly complex marketing landscapes, defining and establishing marketing operations and workflows is essential. This is particularly crucial for brands collaborating with a...
How to Write a Marketing Brief: 13 Essential Elements
A marketing brief is the document that defines what a campaign or marketing project needs to achieve before any work begins. It sets out the objective, audience, key messages, deliverables, budget,...
How to Provide Effective Feedback in Marketing Approvals
Effective feedback in a marketing approval is specific, located on the asset, and anchored to the brief. It tells the creator exactly what to change, where the issue appears, and what a correct...
Why Marketing Technology Goes Unused, and How to Improve Adoption
Marketing tools often go unused for reasons that are not primarily about the software. The recurring causes are no clear link between the platform and what the team is trying to improve, training...
Mastering Version Control in Marketing: A Comprehensive Guide
Effectively Managing the Creation and Approval of Brand Assets Effectively managing the creation and approval of brand assets is essential for maintaining consistency and quality across all...
