Simple Marketing Solutions Blog

Why Auditing and Prioritising Your Digital Assets is a Marketing Must-Have

The five metrics that reveal how well a marketing approval workflow performs are cycle time, revision rounds, feedback turnaround, approver load, and audit completeness. Track them and you can see...

Marketing teams measure campaign spend but rarely measure the hours behind it. Comparingestimated effort against actual effort— the time a project was expected to take versus the time it took...

AI is now embedded across marketing approvals — pre-screening content, flagging compliance risks and routing work to the right reviewers. But it doesn't replace human sign-off. Simple Admation...

Marketing campaigns don't run the way most project management software is designed to handle. They involve structured creative briefs, multi-round reviews, compliance sign-offs, stakeholder...

Marketing teams typically outgrow their project management software before they replace it — living with poor visibility, approval bottlenecks and resource guesswork long after the signs are clear....

Building client trust is a journey that centres on reliability and the timely delivery of marketing campaigns. Clients have high expectations; they want to see their visions realised through...

Do you regularly spend all day actioning tasks and managing your marketing projects, only to go home wondering what you actually achieved? You are not alone, and unfortunately it is increasingly...

The start of the year is often filled with planning sessions and strategy discussions about what marketing could achieve.