Simple Marketing Solutions Blog

When it comes to enhancing marketing outcomes, much emphasis is often placed on distribution channels and determining the ideal media mix. In the past, when media expenditure accounted for a larger...

Marketers have no shortage of tools — marketing project management software, creative workflow systems, collaboration platforms. But the humble project brief still determines more about the quality...

Approval workflow software replaces email threads, shared drives and spreadsheets with one structured process for reviewing and signing off marketing content. Purpose-built platforms like ...

Every marketing team in a regulated industry lives with the same quiet tension. The creative side is paid to be bold — to push an idea further, to find the line and lean on it. The compliance and...

Creating memorable marketing campaigns is one of the top challenges faced by marketers today, but the root of the problem lies in inefficient operational processes. Exhausting workloads, tedious...

A creative workflow is the defined process your team uses to move marketing content from brief to delivery — intake, briefing, production, review, approval and launch. Designing and optimising...

The cost of not having marketing project management software isn't a line item — it's paid continuously in delayed projects, excessive artwork revisions, hours lost to spreadsheet admin, misallocated...

Brand compliance is the practice of ensuring every asset your organisation publishes follows your brand guidelines — the correct logo, the approved colour values, the specified typography, the agreed...

The success of your projects doesn't just come down to creatives, clients, or products. It depends on effective process management, which is an art and a science in its own right. A critical aspect...

Creating a successful creative campaign takes careful planning, execution and evaluation. Whether you're looking to increase brand awareness, drive sales or build a community, having a clear plan in...