Is version control the bane of your existence?
How do you know the correct version of your marketing content and collateral is the only version that gets distributed? On the face of it, this might seem like a redundant question. But is it?
8 Tips for Tackling your Internal Agency’s Biggest Problem: Growth
Internal agencies are all the rage, it seems. Whether you’re in corporate marketing, retail, a technology start-up or a sector with specific needs such as higher education — marketing teams are...
The 5 lines of defence for marketing risk and compliance
Governance and compliance procedures are often taken for granted in marketing — until they fall down. But what happens when risk and compliance procedures go wrong?Imagine a financial institution...
6 Things to Do After a Marketing Team Restructure
Marketing teams were once relatively stable structures with brand and direct marketing teams, perhaps a communications or events team, and a few agency partners. That has changed with the addition of...
7 Ways Simple helps CMOs Reduce Marketing Complexity
“Marketing is not easy. It’s hard.” Those words might have been uttered by any junior marketer, in any organisation, anywhere. In fact, they come from a conversation about marketing complexity...
*Simple launches in EMEA to help CMOs claw back cost of marketing complexity
LONDON – 10 October 2018: Australia-based marketing technology company Simple has opened a London office and announced its EMEA management team a month after an investment round worth AUD $17m to...
6 signs the only good CMO is a growth CMO
Growth CMOs are all the rage. Is it because so many brand owners need to show shareholders quarterly growth? Is it because digital marketing is so measurable and data so available that they have...
How to Build a Better Marketing Plan with Simple
Marketers spend a lot of their time planning. Talk to some marketers, and it feels like that’s all they do: plan out the year; set out the quarter; get into the nitty-gritty of the major themes and...
6 Essential Elements for Cross-Functional Marketing Team Success
Cross-functional teams were once the domain of short-term or discrete projects – set up for a few months or a couple of years, and disbanded once the job was done. But the need for greater agility...
5 Ways Marketing Team Structures are Changing in 2019
It’s become de rigeur for marketing team structures to change every couple of years, if not more frequently. These restructures can be as simple as a slight re-organisation to accommodate the...
