Simple Marketing Solutions Blog

Introduction: The Power of a Well-Written Marketing Brief

Effectively Managing the Creation and Approval of Brand Assets Effectively managing the creation and approval of brand assets is essential for maintaining consistency and quality across all...

The efficiency of marketing workflows and processes stands as a pivotal factor in determining the success of a marketing campaign or even the business's success. Behind the scenes of...

Global events in the last couple of years have transformed the workplace for companies of all sizes, and the new normal is here to stay. This shift changes how workflow management is handled, as well...

Many modern factors have impacted businesses and brought cross-team collaboration to the fore. While a surge in remote working has led to employees being physically further apart instant...

A few years ago a Stanford University study found that collaboration fosters motivation and transforms "work into play". In simple terms, effective collaboration creates a dynamic environment where...

Typically, marketing teams, no matter how big or small, in both agencies and businesses use online proofing software to manage their review and approval processes. In some cases, these marketing...

In the past few years, there have been significant changes in the marketing landscape from new social media platforms, new ways to generate awareness about a brand or product, new technologies, and,...

Most customers are on first-name terms with the Silo Effect: you know, when you call your insurance company to discuss your home insurance policy and find if you also want to take a car insurance...

Most chief executives wouldn’t even consider asking their head of human resources to run product a couple of days a week. Nor do you generally see the head of finance running public relations...