Delivering Value in a Disrupted Marketing World
Marketing is facing disruption and change on a scale not seen before. How do you win the hearts and minds of your customers and your organisation at a time of rapid digital transformation? Simple...
How Foxtel’s in-house agency Felix delivers brand and efficiency gains
How Foxtel’s in-house agency Felix delivers brand and efficiency gains Subscription television company Foxtel doesn’t do things by halves. Ranked in the top 10 Australian advertisers by spend, the...
The 6 Must-Have Features of A Marketing Operations Platform
Good companies talk about generating efficiencies, but great companies talk about increasing productivity, according to HBR. This is why for many teams, the missing piece in the martech stack...
Case Study: Setting SOPs for Marketing and Creative Workflow in Simple
A major Australian bank was finding it challenging to keep track of all the requests for work coming into the marketing department, as well as monitoring the creative workflow through its internal...
9 ways to modernise your marketing plan
From balancing your marketing mix to zero-based budgeting and feasibility checks – we talk with Jennifer Johnson (Rogue Consulting) and Kate Gunby (Guided by Numbers) to break down planning for the...
The Digital Marketing Transformation Underway at UWA
Like many higher education marketing teams, the centralised marketing division at the University of Western Australia has been through a digital marketing transformation.
This Digital Marketing Team Hacked its Process and Shifted Half its Media Spend
In the past year, the marketing team at Deakin University has experimented with hacking agile marketing process in a conscious effort to become faster and more responsive, with the digital marketing...
Customer testimonial: How CHF implemented Simple to streamline marketing operations
Not-for-profit organisation Children’s Hospital Foundation is the official charity for the Lady Cilento Children’s Hospital and the Centre for Children’s Health Research. CHF helps sick children by...
The Transition to Agile Marketing: Be prepared!
Before you decide to implement an Agile Marketing process, it’s important to assess the benefit to your organisation of adopting Agile Marketing and your readiness for it — both from the point of...
It’s Marketing Resource Management… but not as we know it!
It’s always exciting in business when you see the value of a new opportunity, and I believe we’re witnessing the emergence and redefinition of a whole new category of marketing technology software —...
