How Simple Streamlined this Marketing Workflow by 45%
We wanted to help marketers understand how streamlining their marketing workflows saves time. So we created a marketing workflow to describe the process of creating a marketing workflow. Then we...
7 Tips for Achieving Consistency, Clarity and Cut-Through in Marketing
At a recent summit on customer experience, analyst firm Gartner debunked three myths about the customer experience. Instead of talking about how companies need to go above and beyond to delight the...
One Simple Tip to End Marketing Planning Chaos
If you reach the rundown to the end of year and find yourself scrambling to pull together all the information and resources you need to create your marketing plan for the year ahead, here’s one...
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Understanding Marketing Operations and its growing importance.
What is Marketing Operations? Marketing operations (marketing ops) uses technology and data to create better experiences for customers and employees. It forms part of a broader change in how...
Fix Your Marketing Process and Fix Your Inner Winner
So you’ve recently started a new job. Your boss asks you to take charge of the latest digital marketing campaign. No problem – you did that in your previous gig. Then she goes on holiday for two...
