Automation and approval workflows: ways to drive efficiency across your marketing processes
Put simply, across most brands, marketing assets and campaigns will need to be reviewed and ultimately approved by various stakeholders at some stage. That's just the way of the land, but manage the...
Best Practices for Marketing Compliance in Tightly Regulated Industries
In recent years, there has been increased emphasis on data security and consumer protection, so much so that several countries around the world have enacted laws and regulations to protect consumers...
*Best Practice for Maximising Marketing Operations
Best Practices for Marketing Operations Following on from our article “What is Marketing Operations?” - here. It can be easy to limit marketing to only customer interactions. After all, the marketing...
Marketing Project Management Trends Continue To Shape The Industry
In the past few years, there have been significant changes in the marketing landscape from new social media platforms, new ways to generate awareness about a brand or product, new technologies, and,...
Delivering Value in a Disrupted Marketing World
Marketing is facing disruption and change on a scale not seen before. How do you win the hearts and minds of your customers and your organisation at a time of rapid digital transformation? Simple...
How Foxtel’s in-house agency Felix delivers brand and efficiency gains
How Foxtel’s in-house agency Felix delivers brand and efficiency gains Subscription television company Foxtel doesn’t do things by halves. Ranked in the top 10 Australian advertisers by spend, the...
The 6 Must-Have Features of A Marketing Operations Platform
Good companies talk about generating efficiencies, but great companies talk about increasing productivity, according to HBR. This is why for many teams, the missing piece in the martech stack...
Case Study: Setting SOPs for Marketing and Creative Workflow in Simple
A major Australian bank was finding it challenging to keep track of all the requests for work coming into the marketing department, as well as monitoring the creative workflow through its internal...
9 ways to modernise your marketing plan
From balancing your marketing mix to zero-based budgeting and feasibility checks – we talk with Jennifer Johnson (Rogue Consulting) and Kate Gunby (Guided by Numbers) to break down planning for the...
The Transition to Agile Marketing: Be prepared!
Before you decide to implement an Agile Marketing process, it’s important to assess the benefit to your organisation of adopting Agile Marketing and your readiness for it — both from the point of...
