Navigating the Tangled Web of Marketing Project Management
Picture this: you're an intrepid explorer, standing on the edge of a vast abyss known as Marketing Project Management. You're equipped with tools, a team, and the promise of treasure—successful...
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Balancing Creativity and Compliance: Challenges in Marketing Campaigns
In today's rapidly evolving business landscape, marketing campaigns play a pivotal role in driving brand awareness and attracting customers. However, the creative teams responsible for delivering...
Effective management of creative processes is an artform
The success of your projects doesn't just come down to creatives, clients, or products. It depends on effective process management, which is an art and a science in its own right. A critical aspect...
Automation and approval workflows: ways to drive efficiency across your marketing processes
Put simply, across most brands, marketing assets and campaigns will need to be reviewed and ultimately approved by various stakeholders at some stage. That's just the way of the land, but manage the...
Best Practices for Marketing Compliance in Tightly Regulated Industries
In recent years, there has been increased emphasis on data security and consumer protection, so much so that several countries around the world have enacted laws and regulations to protect consumers...
*Best Practice for Maximising Marketing Operations
Best Practices for Marketing Operations Following on from our article “What is Marketing Operations?” - here. It can be easy to limit marketing to only customer interactions. After all, the marketing...
Marketing Project Management Trends Continue To Shape The Industry
In the past few years, there have been significant changes in the marketing landscape from new social media platforms, new ways to generate awareness about a brand or product, new technologies, and,...
How Foxtel’s in-house agency Felix delivers brand and efficiency gains
How Foxtel’s in-house agency Felix delivers brand and efficiency gains Subscription television company Foxtel doesn’t do things by halves. Ranked in the top 10 Australian advertisers by spend, the...
Case Study: Setting SOPs for Marketing and Creative Workflow in Simple
A major Australian bank was finding it challenging to keep track of all the requests for work coming into the marketing department, as well as monitoring the creative workflow through its internal...
9 ways to modernise your marketing plan
From balancing your marketing mix to zero-based budgeting and feasibility checks – we talk with Jennifer Johnson (Rogue Consulting) and Kate Gunby (Guided by Numbers) to break down planning for the...
