Tips to Design & Optimise Your Creative Workflow (7 Steps)
A creative workflow is the defined process your team uses to move marketing content from brief to delivery — intake, briefing, production, review, approval and launch. Designing and optimising...
The Cost of Not Having Marketing Project Management Software
The cost of not having marketing project management software isn't a line item — it's paid continuously in delayed projects, excessive artwork revisions, hours lost to spreadsheet admin, misallocated...
Ways to Ensure Brand Consistency and Compliance
In today’s digital world, businesses are struggling to up their game to win the trust of their customers. Privacy and consent have become more important than ever before to consumers. Businesses are...
Effective management of creative processes is an artform
The success of your projects doesn't just come down to creatives, clients, or products. It depends on effective process management, which is an art and a science in its own right. A critical aspect...
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Mastering the Art of Creative Campaign Planning: A Step-by-Step Guide
Creating a successful creative campaign takes careful planning, execution and evaluation. Whether you're looking to increase brand awareness, drive sales or build a community, having a clear plan in...
7 Reasons Admation Beats Spreadsheets for Managing Marketing Projects
Spreadsheets weren't designed to manage marketing projects — they track cells, not approvals, versions, resources or deadlines. Simple Admation is marketing project management software that replaces...
Tips for Successful Adoption of Creative Project Management Software
So, you've found the right Marketing Project Management Software and you can't wait to roll it out to your team. Considering that finding the right product for your organization is a challenge in...
Improving Marketing Workflows: The Power of the Right Marketing Technology
Why are marketing workflows such a hot topic at the moment? The question can be answered just by looking at some of the challenges facing marketing teams globally, according to Wipster's former...
*Best Practice for Maximising Marketing Operations
Best Practices for Marketing Operations Following on from our article “What is Marketing Operations?” - here. It can be easy to limit marketing to only customer interactions. After all, the marketing...
The Changing Structure of Marketing Departments in the Age of Disruption
The traditional marketing department structure is under siege from the impact of new technologies, but while marketers know their organisations need an overhaul, many are struggling to formulate...
