Improving Marketing Workflows: The Power of the Right Marketing Technology
Why are marketing workflows such a hot topic at the moment? The question can be answered just by looking at some of the challenges facing marketing teams globally, according to Wipster's former...
*Best Practice for Maximising Marketing Operations
Best Practices for Marketing Operations Following on from our article “What is Marketing Operations?” - here. It can be easy to limit marketing to only customer interactions. After all, the marketing...
The Changing Structure of Marketing Departments in the Age of Disruption
The traditional marketing department structure is under siege from the impact of new technologies, but while marketers know their organisations need an overhaul, many are struggling to formulate...
How Simple Fills the Gaps in the Marketing Process
Ever felt like you’re working in a team of one? Even in big marketing teams it can feel like you come in, do your job, and hand your work over to the next person with little idea of when you’ll see...
Under the hood of AGL’s digital transformation
Under the hood of AGL’s digital transformation Energy supplier AGL is undergoing a massive corporate agile digital transformation. We talked to General Manager, Customer Experience Transformation...
Agile Marketing Software: How Simple Supports your Agile Process
Business professor Leon C Megginson’s famous words sum up the conundrum facing a growing number of marketing leaders who are turning to agile marketing processes to help them prosper in a disrupted...
Six Ways to Smash the Silo Effect that Plagues Marketing
Most customers are on first-name terms with the Silo Effect: you know, when you call your insurance company to discuss your home insurance policy and find if you also want to take a car insurance...
The Creative Brief: How Cochlear Gave Consumers a Hearing Test in Disguise
Listed hearing implant maker Cochlear was a well-known name in Australia due partly to the long history of the company and its founder Graeme Clark, who developed and implanted the world’s first...
The Death of the Spreadsheet Marketing Calendar
Managing all your marketing activity without a marketing calendar is a bit like having a dozen balls in the air and trying to guess how fast each one is spinning while riding a unicycle on a...
How to Consolidate 4 of Your Marketing Tools with 1 Solution
Anyone who’s ever been part of a marketing team understands how chaotic it can be to execute on strategy. This only gets worse the larger your team gets. You end up with tool chaos — multiple logins,...
