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Marketing Project Management Trends Continue To Shape The Industry

In the past few years, there have been significant changes in the marketing landscape from new social media platforms, new ways to generate awareness about a brand or product, new technologies, and,...

Delivering Value in a Disrupted Marketing World

Marketing is facing disruption and change on a scale not seen before. How do you win the hearts and minds of your customers and your organisation at a time of rapid digital transformation? Simple...

How Marketing Operations (or MRM) Underpins Successful Digital Transformations in Marketing

These days you can’t turn around in business without being exposed to some form of digital transformation. It seems everyone is either actively planning, just emerging from, or deeply mired in a...

Agile Marketing Software: How Simple Supports your Agile Process

Business professor Leon C Megginson’s famous words sum up the conundrum facing a growing number of marketing leaders who are turning to agile marketing processes to help them prosper in a disrupted...

Six Ways to Smash the Silo Effect that Plagues Marketing

Most customers are on first-name terms with the Silo Effect: you know, when you call your insurance company to discuss your home insurance policy and find if you also want to take a car insurance...

6 Mistakes to Avoid When Implementing Agile Marketing

Most chief executives wouldn’t even consider asking their head of human resources to run product a couple of days a week. Nor do you generally see the head of finance running public relations...

Five Reasons to get a Marketing Operations Platform (aka MRM) this year

Take a minute to think about this thorny marketing operations issue: how much of your team’s marketing activity is really aligned with your strategic goals? For one client, prior to its appointment...

The Death of the Spreadsheet Marketing Calendar

Managing all your marketing activity without a marketing calendar is a bit like having a dozen balls in the air and trying to guess how fast each one is spinning while riding a unicycle on a...

How to Consolidate 4 of Your Marketing Tools with 1 Solution

Anyone who’s ever been part of a marketing team understands how chaotic it can be to execute on strategy. This only gets worse the larger your team gets. You end up with tool chaos — multiple logins,...

It Ain’t What You Do, It’s The Way That You Do It

Many of today’s marketers spend their days, nights and weekends knee-deep in activities, campaigns and metrics which are broadly common across key verticals (finance, education, FMCG, etc) and...