Simple Marketing Solutions Blog

Marketing operations is something of a misunderstood role, and can be a catch-all for the responsibilities that don’t fit easily into other senior marketing remits. “You get everything the chief...

What is Marketing Operations? Marketing operations (marketing ops) uses technology and data to create better experiences for customers and employees. It forms part of a broader change in how...

The structure of marketing teams has undergone some big changes in recent years with the re-absorption of digital skills into marketing, the return of data to marketing — driven by rapid...

Former Unilever ANZ vice-president of marketing and previously Kellogg ANZ marketing director John Broome — now chief executive officer of the Australian Association of National Advertisers — has...

So you’ve recently started a new job. Your boss asks you to take charge of the latest digital marketing campaign. No problem – you did that in your previous gig. Then she goes on holiday for two...

Aah, deadlines. As a marketer you'll face a lot of them. Actually, when you manage creative projects, they?re par for the course. Some of them you make, and it?s inevitable that you?ll miss some....

In today's dynamic business landscape, marketing managers and creative teams are constantly immersed in a whirlpool of tasks that demand considerable time, resources, and effort. Crafting...

Marketing teams and advertising agencies are juggling a lot when it comes to projects. There are tenders, fierce competition between other agencies, approval processes, assets, legalities, and a raft...

2020 has forced many industries and professions to re-think how they operate in order to stay afloat. Many who typically work in offices, have made the move to work remotely. Marketing operations and...

We talk a lot about efficiency in our blogs - the tools, templates, processes - all those things that can help streamline your project management. But there's another side to this trait that we...