5 Ways Marketing Team Structures are Changing in 2019
It’s become de rigeur for marketing team structures to change every couple of years, if not more frequently. These restructures can be as simple as a slight re-organisation to accommodate the...
5 Tips for a Great Introduction to Marketing Operations (or Marketing Resource Management)
Introducing a marketing operations (or marketing resource management, aka 'MRM') system to your organisation takes a bit of planning. This is because there are usually many stakeholders, both from...
5 Steps to Visibility: the Holy Grail of Marketing
“The power of visibility can never be underestimated.” Comedian Margaret Cho may have been talking about bigger life issues when she said those words, but the same holds true when it comes to...
5 Steps to Designing an Effective Marketing Operations Implementation
The effective management of marketing resources is an omnipresent challenge in corporations, according to Kerry-Ann Benton, who has been involved with marketing resource management in many guises...
Why AI is Too Important to Leave to Data Scientists
Marketers cannot leave data scientists to apply artificial intelligence to marketing data without themselves understanding how the technology works, or they risk misunderstanding their markets,...
The Key to Managing Operational Change in Marketing
“Most people don’t like change,” according to leadership guru John Maxwell. “They revolt against it unless they can clearly see the advantage it brings. “For that reason, when good leaders prepare to...
5 Reasons to Restructure Marketing into Cross-Functional Teams This Year
Is your marketing department organised in cross-functional teams focused on customer segments and journeys? Or do your marketers work in functional silos with all the digital marketers together,...
Under or Over Your Marketing Budget This Year? What To Do?
For anyone who’s in charge of a marketing budget, and rapidly approaching the end of their organization’s financial year, it’s a tricky time. Because closing out the financial year over budget is...
One Simple Tip to End Marketing Planning Chaos
If you reach the rundown to the end of year and find yourself scrambling to pull together all the information and resources you need to create your marketing plan for the year ahead, here’s one...
Why Marketing Operations Has Become Essential for Financial Services Teams in 2025
Marketing in financial services has always been complex, but 2025 brings a new level of pressure. Tightening regulations, rising compliance expectations, increased scrutiny from regulators, and a...
