Tips to Optimise your MRM Software Investment
According to the 2017 Global CMO Study, 41% of respondents expected to implement marketing resource management (MRM) software in the near future. And while the benefits of investing in this tool are...
Best Practices for Selecting the Best MRM Software for your business
Marketing resource management (MRM) software is becoming a critical tool for marketers needing to resource and manage larger campaigns with complex approval levels. Today?s comprehensive MRM software...
Best Practices for Starting a Successful Marketing Project
Creative marketing projects. They can go so right. And so wrong. You probably know that feeling of waking at 4am wondering if you?ll ever make that deadline. So how do you mitigate the risks, even...
Wishing for More Time to Be Creative. More Time to Binge on Netflix
The Dilemma and The Fix Series - Part 5
Supercharge Team Collaboration To Enhance Your Creative Projects
In a Stanford University study published a few years back, researchers found that collaboration fosters motivation and transforms 'work into play'. In other words, collaboration has the ability to...
Using MRM to Manage Marketing Campaigns and Lighten Your Load!
Visibility, reliability, ease ?. not exactly the words that come to mind when you?re elbow deep in marketing campaigns, especially in the absence of a tool that can help lighten the load. Like...
Client Case Study: Nib's Success Story with Admation
Introduction to the Client:Nib, a renowned Australian health insurer, has been a valued client since 2018. They offer financial, health, and insurance solutions to a customer base exceeding 500,000...
Email approvals: an ancient practice akin to the horse and cart?
As a freelance copywriter, I write articles about best practices and tips for better managing creative projects. I?m a bit of an efficiency nerd, so I genuinely get a kick out of brainstorming, ?how...
Have More Visibility Over Your Marketing Projects Without Losing Your Head
The Dilemma and The Fix Series - Part 4: The DilemmaJames is Head of Marketing and currently doing the annual budget for his department. Since ramping up operations, he has no idea how much time is...
Connect your workflow and finance software for greater ease and agility
Software solutions are becoming a critical part of streamlining operations in ad agencies. Still, technology can pose its own challenges. For example, the disconnect between specialised tools is...
