Connect your workflow and finance software for greater ease and agility
Software solutions are becoming a critical part of streamlining operations in ad agencies. Still, technology can pose its own challenges. For example, the disconnect between specialised tools is...
Protect your global brand with marketing approval workflow software
You know that moment, when great branding stops you in your tracks and makes you take notice. It?s clever, maybe funny, aesthetically beautiful or stark. But always memorable. If a business then...
Why MRM software is important for marketing teams
The 2016 State of Agile Marketing Report found that the top challenge for 24.4% of marketers was 'doing more with fewer people and smaller budgets'. Fast track to 2018 and the frustration lingers....
4 Ways to Effectively Scale Your Marketing and Creative Teams
If you?re thinking about scaling your team, then it?s obviously time to invest in more talent to meet an increasing demand. It?s also the perfect time to review your current operations to ensure that...
Stop Googling Career Counsellors. There?s a Simple Way to Manage Your Marketing Resources
The Dilemma and The Fix Series - Part 3: The DilemmaJenny is a marketing manager who oversees a team of ten people, four of whom make up the creative team. Most days she feels like she?s managing 50...
Avoid a Tree Change with Better Marketing Compliance
The Dilemma and The Fix Series - Part 2 The DilemmaMatt is part of a Legal team for a big brand. His likes include legal protocol, tennis and home-made burritos. His dislikes include anything to do...
Marketing Project Challenges: Managing Your Marketing Approval Workflow
The marketing approval workflow process relates to the full cycle of creating marketing content, from briefing in a creative project to gathering feedback on artwork to final approval. With the...
Managing Marketing Projects: Why are Ancient Practices Still in Place?
Today, marketers are under ever-increasing pressure to push out more projects, faster, to feed a range of hungry marketing channels. If there ever was a good time for brands to rethink their...
Take the Angst Out of Managing Your Brand Assets
The Dilemma & The Fix Series - Part 1: The DilemmaSerena is a Brand Manager for a global business with stores in five countries and an online sales portal. It?s only morning time but she has a good...
Make Adoption of a New Approval Workflow Process Easier
Getting approvals across the line isn't always a simple feat. In fact, approval delays remain a key challenge for marketing teams when it comes to producing content. We recently talked about how to...
