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Understanding Marketing Operations and its growing importance.
What is Marketing Operations? Marketing operations (marketing ops) uses technology and data to create better experiences for customers and employees. It forms part of a broader change in how...
12 Ways Simple Supports Decentralised and Distributed Marketing Teams
The structure of marketing teams has undergone some big changes in recent years with the re-absorption of digital skills into marketing, the return of data to marketing — driven by rapid...
Fix Your Marketing Process and Fix Your Inner Winner
So you’ve recently started a new job. Your boss asks you to take charge of the latest digital marketing campaign. No problem – you did that in your previous gig. Then she goes on holiday for two...
Simple.io appoints Darin Lloyd as new CEO
MEDIA RELEASE
How to Review and Approve Video Content (Without the Back-and-Forth)
Video has become one of the most resource-intensive content formats for marketing teams — not just to produce, but to review and approve. Unlike static artwork, video moves. That makes it difficult...
What is Creative Operations? Definition, Scope — and How Marketing Project Management Software Improves It
Creative operations is the discipline of designing and running the systems a creative team works within — intake, workflows, resourcing, review, approval and asset management — so that creative work...
a2 Milk Company implements admation to replace manual processes
The a2 Milk Company is an ASX and NZX-listed business with products across Australia, New Zealand, Greater China, the US, and building into markets in Hong Kong, Singapore and Vietnam. With strong...
Deliver Marketing Campaigns Faster with Workflow Management Software
In today?s digital world, marketing teams are under the pump more than they have ever been before. The average marketer is producing 75% more content than they were this time last year while also...
How Marketing Teams Work Remotely Productively
2020 has forced many industries and professions to re-think how they operate in order to stay afloat. Many who typically work in offices, have made the move to work remotely. Marketing operations and...
Maximize ROI with these marketing software adoption tips
According to the Project Management Institute?s Pulse of the Profession 2020 report, 11.4% of of resource investment is wasted because of poor project performance. This is largely determined by the...
