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How to Review and Approve Video Content (Without the Back-and-Forth)

Video has become one of the most resource-intensive content formats for marketing teams — not just to produce, but to review and approve. Unlike static artwork, video moves. That makes it difficult...

How to Improve Creative Operations with Marketing Project Management Software

In today's dynamic business landscape, marketing managers and creative teams are constantly immersed in a whirlpool of tasks that demand considerable time, resources, and effort. Crafting...

Common Mistakes to Avoid in Marketing Project Management

Marketing teams and advertising agencies are juggling a lot when it comes to projects. There are tenders, fierce competition between other agencies, approval processes, assets, legalities, and a raft...

Is it Time to Review and Optimise Your Marketing Approval Process?

In 2023, companies are facing a host of challenges, including tight budgets and increased workloads. Amid these constraints, it is essential to find ways to streamline processes and optimize...

a2 Milk Company implements admation to replace manual processes

The a2 Milk Company is an ASX and NZX-listed business with products across Australia, New Zealand, Greater China, the US, and building into markets in Hong Kong, Singapore and Vietnam. With strong...

Deliver Marketing Campaigns Faster with Workflow Management Software

In today?s digital world, marketing teams are under the pump more than they have ever been before. The average marketer is producing 75% more content than they were this time last year while also...

How Marketing Teams Work Remotely Productively

2020 has forced many industries and professions to re-think how they operate in order to stay afloat. Many who typically work in offices, have made the move to work remotely. Marketing operations and...

Maximize ROI with these marketing software adoption tips

According to the Project Management Institute?s Pulse of the Profession 2020 report, 11.4% of of resource investment is wasted because of poor project performance. This is largely determined by the...

Marketing approvals - what is the real cost?

Budgeting can blindside even the best of us. Take an artist for example. It?s easy to calculate the cost of the tools necessary to create an art piece, but it?s far more difficult to account for the...

Best Practices for successfully managing remote teams

Over recent times and with the advantage of technology and cloud-based solutions, Australia has experienced a surge in the number of professionals working remotely. That number increased...