Simple Marketing Solutions Blog

Radek Sali, the former chief executive of Swisse, gave a great presentation in Melbourne at a recent retail event about how applying the wellness message to his own corporate culture, as well as the...

As big brands like Optus and CUB embrace the concept of bringing creative work in-house, the discussion around the rise of in-house studios and internal agencies becomes a hot topic once again. It’s...

Brand guidelines are the cornerstone of any successful brand. For any marketing team — especially as your company grows — it would be impossible to build a consistent brand without them. And without...

You might remember the controversial Pepsi ad featuring Kendall Jenner that was pulled by the soft drink maker shortly after it first went to air in 2017, effectively for trivialising serious social...

For anyone who’s in charge of a marketing budget, and rapidly approaching the end of their organization’s financial year, it’s a tricky time. Because closing out the financial year over budget is...

If you reach the rundown to the end of year and find yourself scrambling to pull together all the information and resources you need to create your marketing plan for the year ahead, here’s one...

Marketing in financial services has always been complex, but 2025 brings a new level of pressure. Tightening regulations, rising compliance expectations, increased scrutiny from regulators, and a...

The marketing team at Telstra Wholesale has been on a digital transformation journey over the past 12 months, implementing new customer relationship and marketing automation platforms to support...

The Creative Brief: ‘It’s the Platform, Not the Rocket Ship’ Many marketers struggle to write the creative brief for their agencies. So we asked a high-profile creative director for their...

The Role of the Business Problem in the Marketing Brief “If you don’t know the question, the chance the answer’s going to be right is pretty slim.” Too often, marketers brief a campaign in to...