Simplify Your Martech Stack: A Strategic Guide for Marketing Operations
Understanding Marketing Operations As we move swiftly into 2025, the marketing technology (martech) landscape continues to evolve rapidly, presenting both opportunities and challenges for...
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Why Brands Must Define and Establish Marketing Operations and Processes
As brands navigate increasingly complex marketing landscapes, defining and establishing marketing operations and workflows is essential. This is particularly crucial for brands collaborating with a...
How to Write a Marketing Brief: 13 Essential Elements
A marketing brief is the document that defines what a campaign or marketing project needs to achieve before any work begins. It sets out the objective, audience, key messages, deliverables, budget,...
How to Provide Effective Feedback in Marketing Approvals
Effective feedback in a marketing approval is specific, located on the asset, and anchored to the brief. It tells the creator exactly what to change, where the issue appears, and what a correct...
Maximising Martech Adoption and Utilisation: Unlock the Potential
Imagine this scenario: A seasoned marketer returns from long-service leave, energised and keen to re-immerse herself in her projects and collaborate with her team. However, what she encounters is a...
Why Digital Asset Management is Essential for Brand Consistency
Brand consistency depends on every team, agency and partner working from the same approved assets — and that is exactly what digital asset management (DAM) software controls. Simple Asset Manager is...
Mastering Version Control in Marketing: A Comprehensive Guide
Effectively Managing the Creation and Approval of Brand Assets Effectively managing the creation and approval of brand assets is essential for maintaining consistency and quality across all...
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Digital Asset Management Audits
Why Auditing and Prioritising Your Digital Assets is a Marketing Must-Have
5 Key Metrics to Measure the Effectiveness of Your Approval Process
The five metrics that reveal how well a marketing approval workflow performs are cycle time, revision rounds, feedback turnaround, approver load, and audit completeness. Track them and you can see...
The Untapped Resource: Maximising ROI on Your Marketing Team's Time
The relentless pursuit of ROI (return on investment) is a defining characteristic of marketing. We track every click, analyse every conversion, and meticulously calculate the financial return...
