Simple Marketing Solutions Blog

Marketing compliance is no longer optional—especially if you’re working in highly regulated industries like finance, healthcare, insurance or pharmaceuticals. The stakes are high, and the rules are...

Brand consistency across teams is maintained by three things working together: a single live source of approved brand assets, permission-based access that lets people self-serve without going through...

As brands navigate increasingly complex marketing landscapes, defining and establishing marketing operations and workflows is essential. This is particularly crucial for brands collaborating with a...

A marketing brief is the document that defines what a campaign or marketing project needs to achieve before any work begins. It sets out the objective, audience, key messages, deliverables, budget,...

Effective feedback in a marketing approval is specific, located on the asset, and anchored to the brief. It tells the creator exactly what to change, where the issue appears, and what a correct...

Marketing tools often go unused for reasons that are not primarily about the software. The recurring causes are no clear link between the platform and what the team is trying to improve, training...

Brand consistency depends on every team, agency and partner working from the same approved assets — and that is exactly what digital asset management (DAM) software controls. Simple Asset Manager is...

Effectively Managing the Creation and Approval of Brand Assets Effectively managing the creation and approval of brand assets is essential for maintaining consistency and quality across all...

Why Auditing and Prioritising Your Digital Assets is a Marketing Must-Have