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Digital Asset Management Audits
Why Auditing and Prioritizing Your Digital Assets is a Marketing Must-Have For over two decades, I've championed the power of Marketing Technology including Digital Asset Management (DAM)...
5 Key Metrics to Measure the Effectiveness of Your Approval Workflow
Feeling the Pinch of Missed Deadlines and Inefficient Marketing Approvals? A streamlined review and approval workflow is the secret weapon of high-performing marketing teams. It keeps projects on...
The Untapped Resource: Maximising ROI on Your Marketing Team's Time
The relentless pursuit of ROI (return on investment) is a defining characteristic of marketing. We track every click, analyse every conversion, and meticulously calculate the financial return...
AI in Marketing Approvals: A Powerful Assistant, But Not a Replacement
Artificial intelligence (AI) has become a game-changer in marketing, but its integration into the world of marketing approvals requires a thoughtful approach. While AI offers undeniable benefits,...
Building a Lasting Legacy: Strategies for Effective Brand Management
Building a brand that consumers trust and remember is critical in today's crowded marketplace. A recent study by The Institute of Customer Service found that 81% of consumers prioritize brands they...
PIM vs DAM: Navigating the Right Solution for Business Growth
Today's digital marketplace, the precision and consistency of product information across various channels are critical. Missteps, such as outdated prices or incorrect product images, can...
The Ultimate Guide to Marketing Project Management Software
Marketing campaigns don't run the way most project management software is designed to handle. They involve structured creative briefs, multi-round reviews, compliance sign-offs, stakeholder...
Identifying When to Switch Your Marketing Project Management Software
If you're pondering over the decision to upgrade your marketing project management software, rest assured, you're in good company. A significant finding from Capterra Management's User Research...
Best Practices Session 5: Essential Tips for Meeting a Deadline
Building client trust is a journey that centres on reliability and the timely delivery of marketing campaigns. Clients have high expectations; they want to see their visions realised through...
Admation Feature Spotlight - WIP Reports
Staying on top of project progress is essential for marketing teams, ad agencies creative teams and their internal and external stakeholders. With the increasing number of tasks, deadlines, and...
