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Understanding Marketing Operations and its growing importance.
What is Marketing Operations? Marketing operations (marketing ops) uses technology and data to create better experiences for customers and employees. It forms part of a broader change in how...
Fix Your Marketing Process and Fix Your Inner Winner
So you’ve recently started a new job. Your boss asks you to take charge of the latest digital marketing campaign. No problem – you did that in your previous gig. Then she goes on holiday for two...
