Under the hood of AGL’s digital transformation
Under the hood of AGL’s digital transformation Energy supplier AGL is undergoing a massive corporate agile digital transformation. We talked to General Manager, Customer Experience Transformation...
Six Ways to Smash the Silo Effect that Plagues Marketing
Most customers are on first-name terms with the Silo Effect: you know, when you call your insurance company to discuss your home insurance policy and find if you also want to take a car insurance...
Agile Marketing: 101 Things to Know Before You Go Agile
Heard of agile marketing? Wondering if you should try it with your marketing team? We’ve done the leg work and gathered together more than 100 need-to-know insights, statistics, observations and...
Why building your corporate memory muscle is your best marketing and CX investment
We all know there’s a high level of turnover in the average marketing team. How high? Well, according to a recent LinkedIn study, marketing roles have the highest turnover rate of any job function at...
Agile Marketing with Scrum: “How we Went Agile with a $25m Brand Relaunch”
Mortgage broker Aussie is undergoing an agile transformation across its entire business, including implementing agile marketing Scrum methodology, according to general manager of customer...
6 Essential Elements for Cross-Functional Marketing Team Success
Cross-functional teams were once the domain of short-term or discrete projects – set up for a few months or a couple of years, and disbanded once the job was done. But the need for greater agility...
5 Ways Marketing Team Structures are Changing in 2019
It’s become de rigeur for marketing team structures to change every couple of years, if not more frequently. These restructures can be as simple as a slight re-organisation to accommodate the...
5 Tips for a Great Introduction to Marketing Operations (or Marketing Resource Management)
Introducing a marketing operations (or marketing resource management, aka 'MRM') system to your organisation takes a bit of planning. This is because there are usually many stakeholders, both from...
5 Steps to Visibility: the Holy Grail of Marketing
“The power of visibility can never be underestimated.” Comedian Margaret Cho may have been talking about bigger life issues when she said those words, but the same holds true when it comes to...
5 Steps to Designing an Effective Marketing Operations Implementation
The effective management of marketing resources is an omnipresent challenge in corporations, according to Kerry-Ann Benton, who has been involved with marketing resource management in many guises...
