Best Practices for Starting a Successful Marketing Project
Creative marketing projects. They can go so right. And so wrong. You probably know that feeling of waking at 4am wondering if you?ll ever make that deadline. So how do you mitigate the risks, even...
Wishing for More Time to Be Creative. More Time to Binge on Netflix
The Dilemma and The Fix Series - Part 5
Supercharge Team Collaboration To Enhance Your Creative Projects
In a Stanford University study published a few years back, researchers found that collaboration fosters motivation and transforms 'work into play'. In other words, collaboration has the ability to...
Using MRM to Manage Marketing Campaigns and Lighten Your Load!
Visibility, reliability, ease ?. not exactly the words that come to mind when you?re elbow deep in marketing campaigns, especially in the absence of a tool that can help lighten the load. Like...
Project Management Hacks #1: Call the shots on your approval workflow
Question: I'm a project manager who works with a great studio team on a range of marketing projects. The problem is that, while we work like a well-oiled machine, it's tricky managing the approval...
Have More Visibility Over Your Marketing Projects Without Losing Your Head
The Dilemma and The Fix Series - Part 4: The DilemmaJames is Head of Marketing and currently doing the annual budget for his department. Since ramping up operations, he has no idea how much time is...
Connect your workflow and finance software for greater ease and agility
Software solutions are becoming a critical part of streamlining operations in ad agencies. Still, technology can pose its own challenges. For example, the disconnect between specialised tools is...
4 Ways to Effectively Scale Your Marketing and Creative Teams
If you?re thinking about scaling your team, then it?s obviously time to invest in more talent to meet an increasing demand. It?s also the perfect time to review your current operations to ensure that...
Marketing Project Challenges: Managing Your Marketing Approval Workflow
The marketing approval workflow process relates to the full cycle of creating marketing content, from briefing in a creative project to gathering feedback on artwork to final approval. With the...
4 strategies to improve your marketing team's efficiency
You?ve done the preliminary work in getting the right people onboard, so now your creative team should be operating like a well-oiled machine. Right? Well, not exactly. Even if you?ve got the best...
