Simple Marketing Solutions Blog

There’s a cult of ‘agility’ emerging in marketing as businesses look for ways to compress all elements of their go-to-market timeframe. Six to eight months to launch a major campaign is no longer...

We wanted to help marketers understand how streamlining their marketing workflows saves time. So we created a marketing workflow to describe the process of creating a marketing workflow. Then we...

Writing a brief that inspires a creative outcome is something with which many marketers struggle. In this blog series, we look at how award-winning creative campaigns go from brief to results. ...

Today marked an exciting development in the history of Simple! Simple’s CEO appeared onstage at Microsoft’s Business Forward customer event in Melbourne with James Phillips, Corporate Vice President,...

At a recent summit on customer experience, analyst firm Gartner debunked three myths about the customer experience. Instead of talking about how companies need to go above and beyond to delight the...

Marketing Operations Management Software has been around for a couple of decades, first coming to market 20 years ago as Marketing Operations Cloud, and more recently morphing to become the marketing...

Governance and compliance procedures are often taken for granted in marketing — until they fall down. But what happens when risk and compliance procedures go wrong?Imagine a financial institution...

“Marketing is not easy. It’s hard.” Those words might have been uttered by any junior marketer, in any organisation, anywhere. In fact, they come from a conversation about marketing complexity...

LONDON – 10 October 2018: Australia-based marketing technology company Simple has opened a London office and announced its EMEA management team a month after an investment round worth AUD $17m to...

Growth CMOs are all the rage. Is it because so many brand owners need to show shareholders quarterly growth? Is it because digital marketing is so measurable and data so available that they have...