The Death of the Spreadsheet Marketing Calendar
Managing all your marketing activity without a marketing calendar is a bit like having a dozen balls in the air and trying to guess how fast each one is spinning while riding a unicycle on a...
How to Consolidate 4 of Your Marketing Tools with 1 Solution
Anyone who’s ever been part of a marketing team understands how chaotic it can be to execute on strategy. This only gets worse the larger your team gets. You end up with tool chaos — multiple logins,...
Simple and Solgari announce partnership: Empowering all-channel marketing and communications
All-Channel Marketing Is A Beautiful Thing
The Key to Managing Operational Change in Marketing
“Most people don’t like change,” according to leadership guru John Maxwell. “They revolt against it unless they can clearly see the advantage it brings. “For that reason, when good leaders prepare to...
5 Reasons to Restructure Marketing into Cross-Functional Teams This Year
Is your marketing department organised in cross-functional teams focused on customer segments and journeys? Or do your marketers work in functional silos with all the digital marketers together,...
Performance at the Heart of Simple’s Customer Success Philosophy
What do investment management and the customer success team at Simple have in common? Delve into the background of Simple’s chief customer officer Jenn Johnson and it becomes clear how a focus on...
Under or Over Your Marketing Budget This Year? What To Do?
For anyone who’s in charge of a marketing budget, and rapidly approaching the end of their organization’s financial year, it’s a tricky time. Because closing out the financial year over budget is...
One Simple Tip to End Marketing Planning Chaos
If you reach the rundown to the end of year and find yourself scrambling to pull together all the information and resources you need to create your marketing plan for the year ahead, here’s one...
Why Telstra Wholesale Appointed Simple for Agile Marketing and to Support Digital Transformation
The marketing team at Telstra Wholesale has been on a digital transformation journey over the past 12 months, implementing new customer relationship and marketing automation platforms to support...
Why is a DAM Important and Why Should You Have One?
We know how you feel, digital marketing is becoming increasingly complex with more channels, more strategies, more competition, and, yes, more digital assets. Yet, it’s crucial that all your...
