How Marketing Operations (or MRM) Underpins Successful Digital Transformations in Marketing
These days you can’t turn around in business without being exposed to some form of digital transformation. It seems everyone is either actively planning, just emerging from, or deeply mired in a...
The 6 Must-Have Features of A Marketing Operations Platform
Good companies talk about generating efficiencies, but great companies talk about increasing productivity, according to HBR. This is why for many teams, the missing piece in the martech stack...
A partnership to empower marketing, for a brilliant customer experience
London And South Africa, March 4th 2021: The CRM Team, Expert Implementers Of World-Leading Customer Engagement Technology, And Simple MRM Ltd, Enablers Of Result-Driven Marketing And Customer...
Agile Marketing Software: How Simple Supports your Agile Process
Business professor Leon C Megginson’s famous words sum up the conundrum facing a growing number of marketing leaders who are turning to agile marketing processes to help them prosper in a disrupted...
Why Intellectual Property is Crucial to your Brand’s Digital Marketing Success
It should be a simple matter to get a copy of a brand ad from the brand owner, right? Um, not so fast. As the Simple team discovered recently, whether a brand owns the intellectual property in their...
Six Ways to Smash the Silo Effect that Plagues Marketing
Most customers are on first-name terms with the Silo Effect: you know, when you call your insurance company to discuss your home insurance policy and find if you also want to take a car insurance...
6 Mistakes to Avoid When Implementing Agile Marketing
Most chief executives wouldn’t even consider asking their head of human resources to run product a couple of days a week. Nor do you generally see the head of finance running public relations...
Agile Marketing: 101 Things to Know Before You Go Agile
Heard of agile marketing? Wondering if you should try it with your marketing team? We’ve done the leg work and gathered together more than 100 need-to-know insights, statistics, observations and...
The Creative Brief: How Cochlear Gave Consumers a Hearing Test in Disguise
Listed hearing implant maker Cochlear was a well-known name in Australia due partly to the long history of the company and its founder Graeme Clark, who developed and implanted the world’s first...
Case Study: Setting SOPs for Marketing and Creative Workflow in Simple
A major Australian bank was finding it challenging to keep track of all the requests for work coming into the marketing department, as well as monitoring the creative workflow through its internal...
