The Just Group selects admation to streamline digital production
The Just Group oversees a portfolio of seven brands which includes Just Jeans, Jacqui E, Jay Jays, Portmans, Peter Alexander, Dotti and Smiggle. Withsuch a vast portfolio to manage, the business's...
How to avoid burnout in your Creative Marketing Team
With increasing pressure to create and deliver standout marketing campaigns with tighter turnarounds and always having to be on, working in the marketing industry can be high-octane. Creative teams...
What's the difference - task, process and project management software
The tools that marketers use to produce marketing content can differ from brand to brand. Depending on the size of your business and the complexity of your projects, your marketing team may comprise...
Tips to Optimise your MRM Software Investment
According to the 2017 Global CMO Study, 41% of respondents expected to implement marketing resource management (MRM) software in the near future. And while the benefits of investing in this tool are...
Wishing for More Time to Be Creative. More Time to Binge on Netflix
The Dilemma and The Fix Series - Part 5
Supercharge Team Collaboration To Enhance Your Creative Projects
In a Stanford University study published a few years back, researchers found that collaboration fosters motivation and transforms 'work into play'. In other words, collaboration has the ability to...
Tips to consider before selecting a small ad agency
If you?re a brand looking to hire a boutique or small ad agency, like any first time relationship it?s important to think carefully about your selection process. To ensure your relationship is a...
Email approvals: an ancient practice akin to the horse and cart?
As a freelance copywriter, I write articles about best practices and tips for better managing creative projects. I?m a bit of an efficiency nerd, so I genuinely get a kick out of brainstorming, ?how...
Connect your workflow and finance software for greater ease and agility
Software solutions are becoming a critical part of streamlining operations in ad agencies. Still, technology can pose its own challenges. For example, the disconnect between specialised tools is...
Take the Angst Out of Managing Your Brand Assets
The Dilemma & The Fix Series - Part 1: The DilemmaSerena is a Brand Manager for a global business with stores in five countries and an online sales portal. It?s only morning time but she has a good...
