Simple Marketing Solutions Blog

According to the 2017 Global CMO Study, 41% of respondents expected to implement marketing resource management (MRM) software in the near future. And while the benefits of investing in this tool are...

Creative marketing projects. They can go so right. And so wrong. You probably know that feeling of waking at 4am wondering if you?ll ever make that deadline. So how do you mitigate the risks, even...

The Dilemma and The Fix Series - Part 5

In a Stanford University study published a few years back, researchers found that collaboration fosters motivation and transforms 'work into play'. In other words, collaboration has the ability to...

If you?re a brand looking to hire a boutique or small ad agency, like any first time relationship it?s important to think carefully about your selection process. To ensure your relationship is a...

Introduction to the Client:Nib, a renowned Australian health insurer, has been a valued client since 2018. They offer financial, health, and insurance solutions to a customer base exceeding 500,000...

As a freelance copywriter, I write articles about best practices and tips for better managing creative projects. I?m a bit of an efficiency nerd, so I genuinely get a kick out of brainstorming, ?how...

The Dilemma and The Fix Series - Part 4: The DilemmaJames is Head of Marketing and currently doing the annual budget for his department. Since ramping up operations, he has no idea how much time is...

Software solutions are becoming a critical part of streamlining operations in ad agencies. Still, technology can pose its own challenges. For example, the disconnect between specialised tools is...

If you?re thinking about scaling your team, then it?s obviously time to invest in more talent to meet an increasing demand. It?s also the perfect time to review your current operations to ensure that...