Stop Googling Career Counsellors. There?s a Simple Way to Manage Your Marketing Resources
The Dilemma and The Fix Series - Part 3: The DilemmaJenny is a marketing manager who oversees a team of ten people, four of whom make up the creative team. Most days she feels like she?s managing 50...
Managing Marketing Projects: Why are Ancient Practices Still in Place?
Today, marketers are under ever-increasing pressure to push out more projects, faster, to feed a range of hungry marketing channels. If there ever was a good time for brands to rethink their...
Take the Angst Out of Managing Your Brand Assets
The Dilemma & The Fix Series - Part 1: The DilemmaSerena is a Brand Manager for a global business with stores in five countries and an online sales portal. It?s only morning time but she has a good...
How marketing technology is making life easier at Mumbrella 360
With all the new technology solutions at our disposal, it's hard to believe that over 60% of marketers still use email approvals and Excel spreadsheets to manage their marketing projects. But there...
Best Practices S9: Getting the most out of your ad agency freelancers
Freelancers play a crucial role in the advertising industry, often swooping in to save a creative project on the brink of collapse. They not only fill skill gaps but also provide ad agencies with the...
4 strategies to improve your marketing team's efficiency
You?ve done the preliminary work in getting the right people onboard, so now your creative team should be operating like a well-oiled machine. Right? Well, not exactly. Even if you?ve got the best...
Champion your Best Workflow Management Software
There are many factors that will determine whether the implementation of your small business workflow software is a success. Obviously, a well-planned selection process and adequate training prior to...
Best Practices Session 7: Retaining your ad agency talent
Losing your ad agency talent can be a costly endeavor, with replacement costs estimated to be anywhere between 50% and 100% of the person's annual salary. And that's not even considering the...
Is juggling multiple project management tools good for business?
Something is multiplying at a rate of knots and it?s not the number of hours that marketers are being freed up each work day. Not only are marketers feeling the pressure to perform across multiple...
Admation agency management software offers integrated DAM features.
Recently, we caught up with again Dave Ewers who is a technology consultant to the advertising and marketing industry specialising in digital workflow and digital asset management (DAM) software...
