Episode 1: Breathing the customer back into your brand
With more than two decades of marketing experience at the helm of one of Britain’s most loved brands, British Airways, there isn’t much that Abigail Comber doesn’t know when it comes to building a...
*Simple launches in EMEA to help CMOs claw back cost of marketing complexity
LONDON – 10 October 2018: Australia-based marketing technology company Simple has opened a London office and announced its EMEA management team a month after an investment round worth AUD $17m to...
6 signs the only good CMO is a growth CMO
Growth CMOs are all the rage. Is it because so many brand owners need to show shareholders quarterly growth? Is it because digital marketing is so measurable and data so available that they have...
5 Tips for a Great Introduction to Marketing Operations (or Marketing Resource Management)
Introducing a marketing operations (or marketing resource management, aka 'MRM') system to your organisation takes a bit of planning. This is because there are usually many stakeholders, both from...
5 Steps to Designing an Effective Marketing Operations Implementation
The effective management of marketing resources is an omnipresent challenge in corporations, according to Kerry-Ann Benton, who has been involved with marketing resource management in many guises...
The Key to Managing Operational Change in Marketing
“Most people don’t like change,” according to leadership guru John Maxwell. “They revolt against it unless they can clearly see the advantage it brings. “For that reason, when good leaders prepare to...
3 Things I Hate About Marketing
How much time does your marketing team spend doing marketing? If half your time is wasted planning campaigns in spreadsheets, briefing and amending creative via convoluted email trails, or creating...
Why Martech Must Play Nicely in a Complex World
Every year when Scott Brinker’s infamous Marketing Technology Landscape Supergraphic is published, the marketing technology industry scrambles to apprise itself of the updated number of martech...
9 Ways to Reduce Your Marketing Workload
There’s no doubt Marketing Operations (or Marketing Resource Management ‘MRM’ Platforms) are experiencing a new dawn. Previously associated with heavy-handed, on-premise implementations, massive...
Why Starting a Growth Fund Will Make You a More Effective CMO
How does a company know their chief marketing officer is effective? Is it when they can quantify the return on marketing investment? Perhaps they’ve launched a social media campaign that went viral?...
