AI in the Creative Briefing Workflow: How Marketing Teams Write Better Briefs, Faster
AI has moved from a prediction about creative briefs to a working part of how marketing teams write them. Teams now use AI assistants to draft brief sections, structure scattered stakeholder input,...
3 Mistakes to Avoid at Your In-House Agency
As big brands like Optus and CUB embrace the concept of bringing creative work in-house, the discussion around the rise of in-house studios and internal agencies becomes a hot topic once again. It’s...
One Simple Tip to End Marketing Planning Chaos
If you reach the rundown to the end of year and find yourself scrambling to pull together all the information and resources you need to create your marketing plan for the year ahead, here’s one...
Why Every CMO Needs a Marketing Ops First Mate
Marketing operations is something of a misunderstood role, and can be a catch-all for the responsibilities that don’t fit easily into other senior marketing remits. “You get everything the chief...
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Understanding Marketing Operations and its growing importance.
What is Marketing Operations? Marketing operations (marketing ops) uses technology and data to create better experiences for customers and employees. It forms part of a broader change in how...
12 Ways Simple Supports Decentralised and Distributed Marketing Teams
The structure of marketing teams has undergone some big changes in recent years with the re-absorption of digital skills into marketing, the return of data to marketing — driven by rapid...
Fix Your Marketing Process and Fix Your Inner Winner
So you’ve recently started a new job. Your boss asks you to take charge of the latest digital marketing campaign. No problem – you did that in your previous gig. Then she goes on holiday for two...
What is Creative Operations? Definition, Scope — and How Marketing Project Management Software Improves It
Creative operations is the discipline of designing and running the systems a creative team works within — intake, workflows, resourcing, review, approval and asset management — so that creative work...
How Marketing Teams Work Remotely Productively
2020 has forced many industries and professions to re-think how they operate in order to stay afloat. Many who typically work in offices, have made the move to work remotely. Marketing operations and...
Best Practices for successfully managing remote teams
Over recent times and with the advantage of technology and cloud-based solutions, Australia has experienced a surge in the number of professionals working remotely. That number increased...
