Have More Visibility Over Your Marketing Projects Without Losing Your Head
The Dilemma and The Fix Series - Part 4: The DilemmaJames is Head of Marketing and currently doing the annual budget for his department. Since ramping up operations, he has no idea how much time is...
Connect your workflow and finance software for greater ease and agility
Software solutions are becoming a critical part of streamlining operations in ad agencies. Still, technology can pose its own challenges. For example, the disconnect between specialised tools is...
Protect your global brand with marketing approval workflow software
You know that moment, when great branding stops you in your tracks and makes you take notice. It?s clever, maybe funny, aesthetically beautiful or stark. But always memorable. If a business then...
Why MRM software is important for marketing teams
The 2016 State of Agile Marketing Report found that the top challenge for 24.4% of marketers was 'doing more with fewer people and smaller budgets'. Fast track to 2018 and the frustration lingers....
4 Ways to Effectively Scale Your Marketing and Creative Teams
If you?re thinking about scaling your team, then it?s obviously time to invest in more talent to meet an increasing demand. It?s also the perfect time to review your current operations to ensure that...
Stop Googling Career Counsellors. There?s a Simple Way to Manage Your Marketing Resources
The Dilemma and The Fix Series - Part 3: The DilemmaJenny is a marketing manager who oversees a team of ten people, four of whom make up the creative team. Most days she feels like she?s managing 50...
Avoid a Tree Change with Better Marketing Compliance
The Dilemma and The Fix Series - Part 2 The DilemmaMatt is part of a Legal team for a big brand. His likes include legal protocol, tennis and home-made burritos. His dislikes include anything to do...
Marketing Project Challenges: Managing Your Marketing Approval Workflow
The marketing approval workflow process relates to the full cycle of creating marketing content, from briefing in a creative project to gathering feedback on artwork to final approval. With the...
Make Adoption of a New Approval Workflow Process Easier
Getting approvals across the line isn't always a simple feat. In fact, approval delays remain a key challenge for marketing teams when it comes to producing content. We recently talked about how to...
Best Practices S9: Getting the most out of your ad agency freelancers
Freelancers play a crucial role in the advertising industry, often swooping in to save a creative project on the brink of collapse. They not only fill skill gaps but also provide ad agencies with the...
