Best Practices S3: How Small Digital Agencies Punch above their Weight
In the rapidly evolving landscape of 2023, small digital agencies face a fundamental question: how can they effectively compete with larger agencies? As brands increasingly bring tasks in-house, the...
How to Calculate ROI on Approval Workflow Software
To calculate ROI on marketing approval workflow software, weigh four inputs against the platform cost: your current approval cycle time per campaign, the average number of revision rounds per asset,...
How to Select Approval Workflow Software: A Buyer's Guide
Selecting approval workflow software is a structured project, not a quick purchase. The teams that choose well define their requirements before they look at vendors, score options against those...
Know the risks of working with smaller ad agencies
Over the last couple of weeks, we?ve been looking at the benefits for brands working with smaller ad agencies. This week we?re going to review the flipside of the argument and outline some of the...
Challenges faced by digital agencies not adopting project management
Recently I ran into an old colleague, Penny, who has started working for a small to mid sized digital agency. I asked her how it was going and she told me the agency had experienced a significant...
