How to Build a Better Marketing Plan with Simple
Marketers spend a lot of their time planning. Talk to some marketers, and it feels like that’s all they do: plan out the year; set out the quarter; get into the nitty-gritty of the major themes and...
5 Steps to Designing an Effective Marketing Operations Implementation
The effective management of marketing resources is an omnipresent challenge in corporations, according to Kerry-Ann Benton, who has been involved with marketing resource management in many guises...
5 Signs Your Marketing Planning Process Needs an Update
“Planning is bringing the future into the present so that you can do something about it now.” That’s the claim of time management guru Alan Lakein. So why don’t more marketers look forward to...
3 Things I Hate About Marketing
How much time does your marketing team spend doing marketing? If half your time is wasted planning campaigns in spreadsheets, briefing and amending creative via convoluted email trails, or creating...
4 Things We Learned About Implementing Agile Marketing
There’s no doubt agile marketing is a hot topic in marketing circles, and it’s easy to see why. In a world that’s moving faster, agile marketing helps build nimbleness and adaptability into marketing...
Performance at the Heart of Simple’s Customer Success Philosophy
What do investment management and the customer success team at Simple have in common? Delve into the background of Simple’s chief customer officer Jenn Johnson and it becomes clear how a focus on...
Why Starting a Growth Fund Will Make You a More Effective CMO
How does a company know their chief marketing officer is effective? Is it when they can quantify the return on marketing investment? Perhaps they’ve launched a social media campaign that went viral?...
Why Telstra Wholesale Appointed Simple for Agile Marketing and to Support Digital Transformation
The marketing team at Telstra Wholesale has been on a digital transformation journey over the past 12 months, implementing new customer relationship and marketing automation platforms to support...
