Managing Marketing Projects: Why are Ancient Practices Still in Place?
Today, marketers are under ever-increasing pressure to push out more projects, faster, to feed a range of hungry marketing channels. If there ever was a good time for brands to rethink their...
Take the Angst Out of Managing Your Brand Assets
The Dilemma & The Fix Series - Part 1: The DilemmaSerena is a Brand Manager for a global business with stores in five countries and an online sales portal. It?s only morning time but she has a good...
Make Adoption of a New Approval Workflow Process Easier
Getting approvals across the line isn't always a simple feat. In fact, approval delays remain a key challenge for marketing teams when it comes to producing content. We recently talked about how to...
How marketing technology is making life easier at Mumbrella 360
With all the new technology solutions at our disposal, it's hard to believe that over 60% of marketers still use email approvals and Excel spreadsheets to manage their marketing projects. But there...
Best Practices S9: Getting the most out of your ad agency freelancers
Freelancers play a crucial role in the advertising industry, often swooping in to save a creative project on the brink of collapse. They not only fill skill gaps but also provide ad agencies with the...
4 strategies to improve your marketing team's efficiency
You?ve done the preliminary work in getting the right people onboard, so now your creative team should be operating like a well-oiled machine. Right? Well, not exactly. Even if you?ve got the best...
Tips on Refining Your Marketing Content Approval Process
This year, marketers plan to ramp up their marketing output to maintain a competitive edge. But even so, the area of content creation remains a challenge for many. According to Curata, one of the top...
4 Costly Mistakes You Can Avoid with Approval Workflow Software
Advice on how to improve your marketing approval processes exists for very good reason. The bottom line, to excuse the pun, is to save your business money. Whether you like it or not, persistent...
Champion your Best Workflow Management Software
There are many factors that will determine whether the implementation of your small business workflow software is a success. Obviously, a well-planned selection process and adequate training prior to...
Best Practices Session 7: Retaining your ad agency talent
Losing your ad agency talent can be a costly endeavor, with replacement costs estimated to be anywhere between 50% and 100% of the person's annual salary. And that's not even considering the...
