Simple Marketing Solutions Blog

Let's face it, marketing content approvals can be challenging, especially if your team is working on multiple projects. Compounding the problem is the fact, after a buoyant post Covid-19 market we...

In our previous post, we dealt with why digital asset managers (DAMs) are so important, considering that digital marketing is becoming increasingly complex and more competitive.

So your company just got called out by the competition regulator and fined for breaching the rules on advertising – meaning ads went out the door with misleading information and incorrect...

Ever felt like you’re working in a team of one? Even in big marketing teams it can feel like you come in, do your job, and hand your work over to the next person with little idea of when you’ll see...

Good companies talk about generating efficiencies, but great companies talk about increasing productivity, according to HBR. This is why for many teams, the missing piece in the martech stack...

It should be a simple matter to get a copy of a brand ad from the brand owner, right? Um, not so fast. As the Simple team discovered recently, whether a brand owns the intellectual property in their...

Listed hearing implant maker Cochlear was a well-known name in Australia due partly to the long history of the company and its founder Graeme Clark, who developed and implanted the world’s first...

Take a minute to think about this thorny marketing operations issue: how much of your team’s marketing activity is really aligned with your strategic goals? For one client, prior to its appointment...

Many of today’s marketers spend their days, nights and weekends knee-deep in activities, campaigns and metrics which are broadly common across key verticals (finance, education, FMCG, etc) and...

We’ve all been there – you re-read a brief, it sounds spot-on and then bam – you’re locked in an ongoing back-and-forth with your agency making countless changes and all of a sudden you’re hit with...